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Macy’s Attempts a Return to Normalcy With Health Mandates for Annual Parade

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On Wednesday, September 8, Macy’s announced that all workers and volunteers participating in the 2021 Macy’s Thanksgiving Day Parade must adhere to a wide range of health and safety mandates: Everyone must wear an approved form of face covering, a mask, during the parade unless given an exception. Depending on their role in the event, they may also need to wear other forms of protective equipment. Additionally, participants must provide proof that they received two doses of an approved SARS-CoV-2 vaccine unless otherwise given a special exception.

A Parade of Wonders

This year marks the 95th anniversary of the Macy’s Thanksgiving Day Parade, which began in 1924. The department store hosted the first parade, the Macy’s Christmas Parade, during the roaring twenties when Macy’s wanted to promote the fact that it had the “world’s largest store” with roughly one million square feet of space at the time. The parade also served as a marketing and promotional tool. The company hoped that by hosting it during Thanksgiving, Macy’s would attract new and repeat customers for the Christmas holiday season from among the crowds of parade watchers.

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