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The Super Bowl is one of the most watched sporting events of the year, with millions tuning in to see the biggest teams in the NFL compete for the Vince Lombardi Trophy. But for some, the real draw is the commercials that often run during Super Bowl broadcasts. With multimillion-dollar budgets, big-name celebrities, and heartstring-pulling stories, these commercials are designed to be the best of the best. Here’s what you can expect to see this weekend.
Humorous Ads
Humor has always been a popular tactic in commercials, and Super Bowl advertisements are no exception. Companies often use humor to engage viewers, as well as distract them from the trade-off of spending hundreds of millions of dollars on their campaigns. Expect to see some familiar comedic styles, such as puns, one-liners, physical gags, and even the latest internet trends. It may take a few seconds to catch the joke, but viewers will be treated to hilarious commercials if they pay attention. Besides, these ads are integral to the Super Bowl viewing experience. Who could forget the classic Budweiser ads featuring lovable and mischievous frogs? Humor is a timeless communication tool, and it’s easy to see why many companies rely on it for their Super Bowl advertising campaigns.
Political Ads
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Political ads have made an appearance in the past during the Super Bowl, and this year is no exception. Many viewers enjoy the intelligent information often shared in these political commercials, as they provide the perfect opportunity to bring statements to life. It is important that these commercials are informative and capture the attention of viewers. It can be a tricky balance to cater to a broad audience; however, experienced political strategists navigate this effectively. There is an expectation from viewers to be informed concisely and to leave an impression of the intended message. Oftentimes, this will be in the form of political or social commentary or a reaction to a current event. As the democrats and republicans go head to head this election season, it will be intriguing to see how the commercials portray both sides. Regardless, political ads on Super Bowl Sunday are sure to captivate viewers, whether viewers find them entertaining or thought-provoking.
Celebrity Endorsements
Celebrity endorsements have been commonplace in Super Bowl commercials for many years. Hiring well-known and influential celebrities allow companies to leverage their star power to promote their products or services. From toned Olympic athletes to funny comedians to sexy movie stars, the power of celebrity endorsements helps capture viewers’ attention. Companies allocate vast amounts of money to these endorsements to effectively market their products or services.
Unexpected Advertising
Unexpected Advertising during the Super Bowl is a great way to grab viewers’ attention and stand out in the crowd. Companies take a risk when they do something unexpected, as it pays off only if viewers remember the commercial and connect it to their product or service. Many companies now use interactive and practical campaigns or feature an unlikely spokesperson to make their ads memorable. Some of these commercials have become so popular that they have spawned countless online parodies and an entire industry of “Super Bowl commercials”. Companies can distinguish themselves from their competition through these unexpected tactics and leave viewers delighted with something unique.
Competition Between Rivals
Many companies use Super Bowl commercials as an opportunity to go head-to-head with a rival or competitor. Companies will typically compare the benefits of their product or service to that of the competition, utilizing clever visuals, stories, and slogans to capture viewers’ attention and position their products as the superior choice. This type of competitive advertising often serves as an additional motivating factor for audiences when choosing between companies, making them aware of their preferred company’s advantages. Besides, this kind of advertising might even help viewers become loyal to a brand or company, positioning them as the go-to choice in their respective market.
Heartfelt & Emotional Ads
Heartfelt and emotional ads are incredibly powerful. They often portray stories of struggle, courage, and resilience that tell the audience a story and leave a lasting impact. Companies that take this approach rely heavily on poignancy, creativity, and storytelling to make their point, often with pictures and background music that works together to draw on the viewers’ emotions. Viewers often explain these ads as ‘tugging on heartstrings’ and ‘bringing tears to their eyes.’ They are memorable moments, and sometimes taking a chance on something that resonates with people is worth the risk.
Tech Ads
Tech commercials are a huge draw for Super Bowl viewers since technology is advancing rapidly. Companies spend millions of dollars on commercials to show off their latest and greatest products or simply to impress with the newest hardware. This year we can expect to see a variety of tech ads, some of which will focus on how technology helps people connect and the world around them, giving us a glimpse into the futuristic potential of the tech industry. Other ads might be more centred on showing off the product itself or demonstrating how the product can be used in everyday life. Whatever they are promoting, these tech ads are sure to be impressive.
Retro Ads
Retro commercials are a popular choice among many Super Bowl viewers. These commercials are typically loved for their nostalgia as they evoke memories of simpler times, which can be a fun reminder of better days. Retro ads feature well-known slogans, celebrities, and products that many viewers remember from childhood. This type of advertising often helps to revive some of the most iconic brands out there. For those who prefer to leave modern society behind, these commercials are a wonderful escape from the hustle and bustle of everyday life. An effective retro commercial will not just rely on nostalgia but also provide a fresh, funny, and creative take on the old TV classic.
Wild Card Ads
Wild Card Ads are arguably one of the most enjoyable aspects of Super Bowl commercials. These ads tend to have unexpected elements like outlandish performers, animals, or quirky concepts. The best wild card ads are ones that surprise the viewer, make them laugh, and leave a lasting impression on them. Because these types of ads can come from anywhere, they are a great method for companies to stand out and make an impact during one of the most popular televised events in the U.S. You never know what to expect when it comes to these ads, which makes them all the more enjoyable.
The Super Bowl is an exciting time of the year for both sports fans and commercial fans alike. With millions expected to tune in, companies are pulling out all the stops to create some of the most entertaining and effective commercials this Sunday. Whether you’re expecting humorous ads, heartfelt stories, or tech presentations, there is something for everyone at this year’s Super Bowl.
