Shoe company Vans launching ‘Vans World’ within Roblox as part of metaverse push – Daily Access News
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Shoe company Vans launching ‘Vans World’ within Roblox as part of metaverse push

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The metaverse just got a little more interesting. On September 1, Vans announced that it would be launching a digital experience located within a fictional world. The new “Vans World” will be within the confines of Roblox. It will offer skateboarding activities and sell digital merchandise to the millions of people who play Roblox on a regular basis. This development shows the growing importance of the digital world as an outlet for traditional brick-and-mortar retailers and famed brands that have been struggling over the past year.

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