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Everyone loves the Maranello brand which actually leads to the current situation at hand. The company that produces Ferrari has decided to purposely assemble fewer models than the market actually calls for. The overall tactic is aimed at complete client satisfaction. The new aim is also, of course, seeking to attract new clients as well. By producing fewer cars the company will also keep the clients waiting for the delivery of their new toys. However, the wait list has never been a problem for clients. Company representatives claim that they focus on exclusivity which sometimes calls for their clients to wait a certain amount of car. Leaving time and opportunity for the clients to “dream” about their cars.
In 2018 the release of Q4 was a very thriving time for the company. The wait list was very sufficient. The manufacturer currently has about a three-year waiting list for the 812 Superfast. This car actually debuted a couple of years ago. There will also be an open-top 812 GTS edition that will be released to a select group of customers. The Commercial Officer, Enrico Galliera, did actually open up about a few details but still refused to provide the actual number that is being produced.
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Ferrari’s overall strategy will be very beneficial for shareholders. When everything falls into place the company expects to increase the volume exceptionally. Especially with the new segments that will be created as a result of this very recent change. Although this may be considered a risk in the demand area. It is no secret that Ferrari has already been producing less than bigger automotive companies. This is a reality that all companies have to face. However, the company founder, Enzo Ferrari, is sure that the plan will succeed. Maybe their secret ingredient to success contains a little exclusiveness mixed with unpredictability.
One small detail that the company did disclose was that there was yet another plan that had been put into action. The Italian Supercar maker is planning to raise its annual production to 9,000 from the previous amount of 7,000. This change would be put into action within a few years.
Ferrari has another project that clients are raving about. This is the Ferrari SUV. This car is said to have more power than the Lamborghini Urus. The public is very excited about this new crossover said to premier in 2022. There has not been much information released on the SUV however there are a few certain facts. It is very probable that it is turbocharged V-8 and it may also have hybrid assistance. The assumed engine is somewhere in the area of about 650 horsepower. This is slightly more horsepower than needed when a road trip is in mind but it will surely get the job done.
The company has been very prosperous and has done a great job of creating such artistic automobiles. This is a great example of a company that produces products that absolutely markets itself. This would make for a great case study.
