California Consumer Privacy Act — CCPA — What Is It About and Whom Does It Affect
In recent years, the disclosure of customer information by hackers brought embarrassment to banks and retailers as well as anxiety to those who use them.Social media companies, likewise, are subject to breaches in their data security systems. Although this highly wired economy is not about to return to 20th-century commerce, the ability of cyber-bandits to access confidential info demonstrates that protective technology struggles against some formidable challenges. When sometimes nefarious actors gain entree to credit lines, checking accounts, private communications and payment histories, the resulting losses are difficult to regain. The state of California is seeking to correct these weaknesses.
The California Consumer Privacy Act (CCPA)Read More »
- Companies must tell their customers how they gather personal information; the source of the data; with whom they share it; and how this knowledge is utilized.
- Customers are given veto power over whether a business will share their personal data.
- Customers can request that a company delete their personal material from their data files.
- Businesses are required to give their consumers a heads-up before collecting personal data.
- Businesses may not financially penalize customers who refuse the sharing of their info.
For many enterprises, these mandates will demand a heavy-duty overhaul of their security procedures and infrastructure. Still, as draconian as some of the required measures might seem, the resulting gains in consumer confidence will redound to the companies’ benefit. After all, half of all Americans are convinced their data is more at risk than was the case five years ago. They are more likely to patronize a firm that complies with the strict guidelines exemplified by the CCPA.
A Law with National and Global Repercussions
Complying with CCPA
Gutter Guards for Two-story House: How Much Would It Cost?
Ad -LeafFilter partner
As noted, some of the stipulations of CCPA are demanding so preparation is paramount…especially since the law is already in effect! The best place to begin is measuring present data governance capacity against the conditions of CCPA. If the business is dependent on income from the selling of personal data, it should adjust its practices with an eye to CCPA privacy standards. Invest in the technology and personnel necessary to meet the requirements of CCPA and similar laws. In addition, firms should establish a dedicated staff component that assures compliance with CCPA provisions on an ongoing basis.
The urgency of getting ready can not be over-estimated. The California law is receiving enormous attention throughout the United States — in the media and in the business community. Other state legislatures are considering enacting similar statutes. Therefore, even if a company is not serving California customers, it will eventually face comparable privacy codes.
Explore Games and Apps