Nintendo Switch game will now feature content on behalf of Presidential candidate Joe Biden

Biden campaign embraces a new medium to appeal to voters


Earlier last week, Democratic Presidential candidate Joe Biden began campaigning in yet another place. This time, it was the online portal known as Animal Crossing: New Horizons. In this popular life simulation game, Biden will take his campaign to an entirely new audience. Game players will now have the ability to put yard signs on their luxurious properties which will advocate for the Democratic candidate for President of the United States in the upcoming 2020 election.

This comes as a unique strategy for the candidate in an increasingly difficult time to actually campaign in person across the country with the safety precautions in effect because of the novel coronavirus pandemic. It is part of a larger initiative from the Biden campaign to appeal to a wider audience through digital and online channels. The Biden campaign has focused on appealing to voters by live streaming both events and fundraisers while also adhering to policies that fulfill measures to socially distance from other individuals.

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